Cover Letter Content
Cover Letter content is enormously important.
This letter is your chance to differentiate yourself for a specific position, to demonstrate, immediately, why you are the right person for the job, to ensure that your CV is read with, perhaps, a more sympathetic, or interested, eye.However, as noted elsewhere, many recruiters will completely ignore a cover letter and go directly to your resume or CV. To increase the chance that it will be read – keep it short, lots of white space, easy to read and one page maximum. The following elements may be included:
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Central header, in bold – position title, reference number, where advertisement was seen.
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1st paragraph – third party referral if you have one, very powerful.
Why you are writing, confirm you are suitable.
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2nd paragraph, reconfirm specific experience, followed by (up to) six bullet points defining skills in specific, required areas of expertise.
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3rd paragraph – thank the reader for their time and consideration; state how/where you may be contacted 24/7; ask for the interview!
There are, of course, characteristics that you should avoid, that will ensure that your cover letter will not be read:
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Longer than one page
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Full of type with little white space.
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Letters that look like every other letter e.g. from Word template
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Letters without CV
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Letters that are supposedly humorous – don’t bother trying!
Whilst many advisors state that you should inform the reader that you will ring in a few days time, we suggest that you treat such advice with caution; several HR people we have spoken to detest this approach.