Cover Letter
Cover Letter - not so very long ago it was considered that the purpose of a cover letter was simply to get the recipient to read your CV; how things change!
A professional recruiter recently advised me that he spends so little time per application that he does not even bother with cover letters unless the CV is up to muster. Does this mean cover letters have become less important? Absolutely not!
If actually read prior to the CV then the cover letter must perform its’ time honoured function – to convince the reader that the full CV is worth looking at; if in the hands of a recruiter with similar habit to that described above then it becomes even more important – it may well be the cover letter that decides whether or not you are invited for interview.
Frankly, cover letters often require greater effort, on an on-going basis, than the CV itself. The CV requires substantial effort to initially produce, but will remain pretty much the same for most applications within a given industry; the cover letter requires specific effort each time it is used.
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